The VCM Project
What are you all about?
An expedition to find and articulate your Value Creation Mechanism — the distinctive way you create value.
Begin the journey
Seven modules · four pieces of work · one journey
Most people can't answer that question — not really. The people who can, clearly and specifically, carry an unfair advantage into every room they walk into.
Your Value Creation Mechanism is not your job title. Not a strengths label. It's the mechanism underneath: the thing you do that makes things better wherever you go.
Your VCM is part of the means of production in the emerging economy. The better you get at articulating it, the better you get at creating value in your relationships and in your work.